Resume

EXPERIENCE

Freelance Copywriter, Copy-editor and Marketing Consultant – January 2012 to Present.

Seismic Inc. – ongoing.

  • Research and write product guides, sales guides, competitor comparison matrices, and white papers about Sales Enablement and Document Management Systems.
  • Created sales content to generate new business; the white paper “Top Sales Enablement Apps” was downloaded more than 200 times in the first week and opened new sales pipelines.

Museum of Fine Arts, Boston – Associate Editor –  July 2014 to September 2014.

  • Compiled, edited, and proofread event calendars for MFA Preview magazine, the website http://www.mfa.org, the monthly MFA Film Calendar, and the mobile MFA Guide.
  • Assembled material for the MFA Preview magazine under the direction of the managing editor.
  • Reviewed draft content for the website and approved it for publication.
  • Wrote, compiled, and edited new content for website.
  • Compiled and edited the museum’s online annual report.
  • Responsible for providing clean copy to designers at every stage of production: proofread and fact-checked all assigned publications.

Arthuriana – Copy Editor –January 2013 to December 2013.

  • Proofread and copyedited articles for English academic quarterly journal Arthuriana.

Marketing Manager, InnoCentive – December 2008 – June 2011

  • Managed lead generation campaigns (email, print and online advertising, webinars, direct mail) from conception to conclusion, including landing pages, lead capture forms, list segmentation, campaign success rate and ROI. Consistently obtained positive campaign response-rates generating approximately $3M in the pipeline.
  • Organized and executed all InnoCentive’s tradeshow participation including sponsorship, speaking engagements for thought-leadership positioning, and logistics.
  • Updated and maintained news items, marketing pages, downloadable content and lead capture forms on the website.
  • Wrote blog posts and managed the blog, newsletters and social media presence on Twitter and Facebook.
  • Wrote banner ads, emails, event posters and sales collateral and measured success rates (including opens, click-through, downloads or registrations).

Sales Operations Manager, InnoCentive – March 2007 to December 2008

  • Responsible for driving the rollout and adoption of Salesforce.com across Sales and Marketing team and trained all relevant personal on Salesforce.com and the standard operating procedures.
  • Setup sales forecast, pipeline, and ROI report in Salesforce and ran weekly and monthly reports for the sales team and senior management.
  • Created and managed sales support field programs such as workshops, luncheon information sessions and strategic email campaigns for customers and prospects.

Contract Analyst, Boston Scientific – September 2004 to February 2007

  • Supported the sales team with developing, analyzing, maintaining and reporting on the performance of customer contracts.

Junior Project Planner, GlaxoSmithKline Canada – May 2002 to December 2003

  • Supported the Global Supply Network Planner in the overall management of the project schedule, central project databases and maintenance of the project web-based reporting tool.

Product Management Specialist (Co-op Placement), Nortel Networks – September 2000 to December 2000

  • Researched and developed a competitor comparison matrix for Nortel’s CallPilot and Business Communications Manager (BCM) products.

EDUCATION

  • Masters in English Literature at the University of Massachusetts, Boston, in Boston, United States – May 2015
  • Masters in Business Administration (MBA – Co-op at the University of Windsor in Windsor, Canada – August 2001
  • Bachelors of Arts (Honors) in Business Information Systems at the University of Lincolnshire and Humberside, Skyline College Campus in Dubai, United Arab Emirates – May 1997